0:10Two:Great, alrighty, so in terms of the focus, is it going to be difficult for us?
0:28You can sit in the other chair.
1:14Three:Yeah, so if it says Dean Street Podcast Studio, then fantastic.
1:17That's not blurry.
1:23Right.
1:25Swap chairs?
1:26Yeah.
1:27So you'll be next to your tea.
1:29That's why everyone hates it. I'm going to have to move these up.
1:39Two:OK.
1:40Yeah, because people also do this.
1:45Three:Yeah, OK.
1:47Two:OK.
1:47Yeah.
1:48Three:One should have user tested this before.
1:52Oh yeah, that's why that noise comes through.
1:55Two:Yeah.
1:55Three:Oh, that's why these things are...
1:57Two:Yeah.
1:57Three:Oh, this is why.
1:58Oh, you don't know how to touch the...
2:00Oh no, don't touch the desk.
2:02Two:What kind of weird things do people do in terms of, like, noise disturbance?
2:07Three:Who do we have?
2:07What was someone doing the other day?
2:11Yeah, actually, Gabby had her legs crossed, so she likes to cross her legs for this podcast.
2:17And the top of her trousers were rubbing on the base, on the side of the table.
2:23Two:Oh, right.
2:24OK.
2:24Three:And there's sort of weird noise.
2:25I was going, where's this?
2:27Where's that noise coming from?
2:28It was that.
2:30Two:It's funny what people do.
2:31People kind of get nervous and they start, like, tapping things and they like...
2:35Three:They'd like to gesticulate and then suddenly bash the microphone.
2:39Two:Yeah.
2:42Three:Ow.
2:43Two:Is it possible to clear that kind of thing up?
2:47Three:Yes.
2:49So we've just...
2:52Yeah, there's a bunch of ways of doing it, actually.
2:54Most of them are quite difficult.
2:56There's some very clever ones.
2:58There's Adobe Podcast, which is a web app.
3:02You basically just drag on your audio onto it.
3:05And it's super simple.
3:06It's just a slider that says enhance.
3:09And it will get rid of background noise and it'll get rid of pulsives, the things that,
3:13you know, when you tap or you hit something.
3:16You hit the microphone.
3:17And that's quite good at it.
3:18But it's...
3:21It does it.
3:22It doesn't destruct it and then construct it or something.
3:26Someone explain it to me.
3:31So I think what it tries to do is just take those bits out.
3:38And it's pretty good, actually.
3:40And then there's some quite expensive ones that you can get.
3:43So all the engineering kind of...
3:46Things.
3:46And they'll go through it and scrub it.
3:47And obviously just takes time and licenses cost money and audio engineers, you know,
3:52because they've been doing it for a long time, expensive.
3:55And they also...
3:56They'll try and find that pulsive at that moment in time and just work on that half
4:01a second.
4:02Two:Right.
4:03Three:Rather than...
4:04So with the podcast, you drag the entire track on and it's trying to do the whole track to
4:11the same filtering process, right?
4:13So the entire...
4:15You know, hours, brilliant, except for one mic tap.
4:20And then the whole track sort of gets adjusted based on this one thing.
4:25Two:Okay.
4:25Three:So that can be a bit of an issue.
4:28The other thing is you can edit it out.
4:30Two:Yeah.
4:30Three:Right?
4:31Two:Yeah.
4:31Three:But that's the, you know, the sneaky way of doing it is that...
4:34Well, actually that, you know, can that...
4:36Were they saying anything that was really, really key to the episode?
4:40So that's a...
4:41You know, a lot of people go down the rabbit hole just trying to fix the thing.
4:44Whereas actually just chopping the thing, that sentence out or something.
4:48Two:Just get rid.
4:48Three:Or get rid of it.
4:49Two:Yeah.
4:49Three:I mean, I have done one before where I found the same word said by someone in the podcast
4:56and then duplicated it and replaced, you know, whether they were saying the or at.
5:03You know, those things are a bit easier than discombobulation.
5:06Two:Yeah.
5:07Yeah.
5:08It was a bit more challenging.
5:09Three:All right.
5:09Especially when they...
5:10Especially when they put a...
5:11You know, it's interesting how they will put different inflections onto...
5:16Constantly onto different words.
5:17So they'll say the same word...
5:18Sorry.
5:19Onto the same word.
5:20They'll say the same word loads and loads of times, but they might inflect it as a question.
5:24They might inflect it as a sort of opening statement.
5:27You know, loads...
5:28It might be soft.
5:29Might be all these things.
5:29So then trying to find that word that has the same sort of inflection and stuff.
5:35And then you listen to it and it's sort of...
5:36You can sort of pick it up.
5:38And then you ask yourself, well, that actually is a podcast.
5:41And people are on trains and there are sort of all these things.
5:44It's like, well, actually, there's sort of the meanings there.
5:47So you can be super, super, super good at it.
5:51But it's like, are you chasing something for the sake of it?
5:53Two:Yeah.
5:54Three:Kind of thing.
5:54Two:What was that website called again?
5:56Three:It's Adobe Podcast.
5:58Two:Adobe Podcast.
5:59Yeah.
6:00Three:And that one's...
6:00Two:Was it free?
6:01Three:Yeah.
6:01I think it is actually.
6:02You get more credits if you are subscribed to Adobe Creative Cloud.
6:08Okay.
6:08Mm-hmm.
6:10So you get a lot...
6:10I think you get more, but you can just upload podcasts to it.
6:13I think a lot of the podcast software all has cleaning up tools.
6:19They have to be quite generic because they have to cover serious, slow conversations
6:26as well as four people having a complete riot and pissing themselves laughing.
6:29Two:Right?
6:29Three:And that's the challenge.
6:31You can't put that filter in because everything's different.
6:36So they all sort of have to be quite generic.
6:38Two:Fair.
6:39Three:Yeah.
6:40Two:Hmm.
6:40Three:Yeah.
6:41Two:That's a good thing for them.
6:42Three:Yeah.
6:43But I've learned a load of other terms, which I now can't remember what they are in the
6:49past week.
6:49Two:Yeah.
6:50Well, clearly they weren't very useful anyway.
6:51Three:No, exactly.
6:52Don't need them.
6:52They're very technical.
6:53Very technical kind of approach to these things.
6:58Yeah.
6:58Claude's been teaching me a lot this week.
7:00Two:Yeah.
7:00Three:Yeah.
7:01Two:Very good.
7:02Very good.
7:04Three:I'm going to check that we're recording.
7:06Two:Yeah, sure.
7:06Three:This is one of these classic things.
7:07This kind of thing happens.
7:12Two:Should we change the background?
7:26Three:Oh, could do.
7:29Two:The other one that I showed you earlier on.
7:32Yeah.
7:34Oh, okay.
7:35That's fine.
7:35Three:So we could do...
7:36Yeah, great.
8:19Two:Burn up the tongue.
8:21Burn up the tongue.
8:23Oh, no.
8:24Got to run back the other way.
8:26Three:I think we've got to...
8:26Two:I'm too cold, but too hot.
8:28Three:Yeah, exactly.
8:29Classic.
8:29Two:Yeah.
8:30Classic.
8:31Three:Classic.
8:31Classic.
8:32Two:Okay.
8:32Three:Tall boy era.
8:33Two:Yeah.
8:36So, question.
8:37Three:No.
8:37Okay.
8:38Two:Why is Soho the best place in London to record a podcast?
8:41Three:Oh, that's a very good question.
8:42Well, it's not quite easy really, isn't it?
8:44It's Soho.
8:45Two:Yeah.
8:46It's pretty cool.
8:47Three:You've got the Elizabeth line at the top of the road.
8:50Two:Yeah.
8:51Three:So if you're going to get here from most places, and then top of the court road has got the
8:56Northern line, if you come by that.
8:57Obviously, you're in Soho, so if you have meetings or anything like that, there's lots
9:03of agents still around.
9:04Lots of film.
9:04Lots of editing stuff around.
9:06Two:I mean, even in this building, right?
9:07I mean, you've got a million different kind of creative businesses.
9:12Three:Yeah.
9:13Yeah.
9:13Absolutely.
9:14And then, yeah.
9:14So there's loads of stuff to do.
9:15And then, yeah, as I said, there's places to eat.
9:18It's a bit central.
9:19The interesting thing, I remember talking to someone about location, the importance
9:24of location to make it just that much less friction for people, so they're not having
9:30to go out of town or anything.
9:32But interestingly, he was talking about some people who had mobility issues.
9:40And actually, it's the worst thing to do, is to try and get them to come into London,
9:43because they've got to get on trains, and they've got to get on there, and then they've
9:46got to get in a cab, and they've got to do these things.
9:47Actually, having a location that is easy access for their vehicle is perfect.
9:54So, you know, it depends on, I guess, a lot of it depends on where people are.
10:01Yeah.
10:02You know, where they're going to be and all that kind of stuff.
10:04But Soho is pretty central for that.
10:07Two:Yeah.
10:07I've been reaching out to a few people and kind of looking at the location of where they
10:12are.
10:12And if they're in central London at all, then they're max, like, 20 minutes away from here.
10:17Three:Oh.
10:17Two:It's so good.
10:18Three:If that, right?
10:19I mean, actually, I mean, most places are only...
10:23London's one of those weird places, though, isn't it?
10:24It's like, if you get in a cab sometimes in Soho and you want to go to King's Cross, you
10:30know, you can take that 20 minutes, 30, you know, half an hour easily at the wrong time
10:35of day.
10:37Especially if it's one of those, one of those pains to get to in London that doesn't seem
10:43to have any public transport links either.
10:50Like, what's his name?
10:51What's that name?
10:52Shoreditch.
10:53Shoreditch is a bit of a pain to get to.
10:55Two:Oh, God.
10:56Try meeting someone at Old Street tube station.
10:59Try it.
10:59Not happening.
11:00Three:Right.
11:00Two:Not happening.
11:01Do you remember when all the works were going on there?
11:03Three:Yeah, yeah, yeah.
11:04Two:Dreadful.
11:05Dreadful.
11:05Thank God those days are over.
11:07Three:Oh, yeah.
11:08Until they start digging out the next thing.
11:09So, yeah.
11:09So, I think, yeah.
11:10I mean, it's just...
11:11And there's, you know, there's always something to do.
11:14Something to eat, kind of thing.
11:16Two:Oh, yeah.
11:16There's so many great things.
11:17Cinema artists, right.
11:17Go to the pub after.
11:19Three:Right.
11:19Yeah.
11:19They've got Chinatown down the road.
11:21Got Leicester Square.
11:22Two:Yeah.
11:22Three:So, if you think coming too often, it's quite good to, you know, be able to talk to people
11:26afterwards and meet up with them or meet up with people.
11:29So...
11:29Two:Yeah.
11:30Three:Yeah.
11:30Yeah.
11:31It's pretty good.
11:31And it's just quite cool to hang out here as well.
11:33Two:It's very cool.
11:34Three:Right.
11:35Two:It's real cool.
11:35Three:Yeah.
11:38Two:Another question.
11:39Three:Another question.
11:42Two:Keep, I guess.
11:44Oh, okay.
11:45Cool.
11:46There's, like, a swipe situation.
11:48Three:Yeah.
11:48So, you see, you can swipe it and then you can, I think, you keep it.
11:53Two:Oh.
11:54Three:And then, I think, then at the top, you can then shuffle between them.
11:58Is that right?
11:59Oh, right.
11:59Okay.
12:00For review, maybe.
12:00Review.
12:01Click the review one.
12:03There you go.
12:03Two:Oh, nice.
12:03Okay.
12:04Three:Yeah.
12:04Cool.
12:04So, if you then...
12:05Well, yeah.
12:05The idea is you go through, swipe left or right.
12:10If you've ever come across any apps that do that kind of stuff.
12:13So, if you don't like the question, you can swipe left.
12:16And if you like it, you swipe right.
12:17And then it goes into that review bucket at the top and then you've got the list of questions.
12:21Two:This is our new interview technique.
12:25A question generator app.
12:27Three:Yeah.
12:29Don't let a middle-aged man loose with Claude.
12:34Because he will invent...
12:35Two:Every process is streamlined.
12:37Three:He will go absolutely wild.
12:39Two:Tinder, but we're interviewing.
12:41Three:Yeah.
12:42Exactly.
12:43It's exactly what it is.
12:46Two:I love it.
12:47Okay.
12:47This is actually a bit of trivia.
12:49Three:You know, that's an interesting thing.
12:51Wow.
12:51Wow.
12:52Two:What?
12:53Three:We should make our own dating app.
12:58I don't know.
12:59Two:On what...
13:01I'm just trying to work it out.
13:02On questions.
13:02Three:I'm trying to work it out.
13:03Two:Yeah.
13:03Okay.
13:04Three:I'm trying to work it out.
13:04Two:What would we...
13:05What do we want to connect people on?
13:07Three:Well, it's all...
13:08What do...
13:08Yeah.
13:09So, what do...
13:09When...
13:09I suppose...
13:10Yeah.
13:11Is it joint...
13:12Yeah.
13:13Things like joint experiences that you're reminiscing and all that kind of stuff people get connections
13:18on, don't they?
13:18Two:I mean, you run the starting pixel community.
13:21Do you reckon you could make love happen for that community?
13:26Three:Oh, yeah.
13:27Oh, for sure.
13:29Two:Yeah.
13:29Three:Oh, yeah.
13:30Oh, yeah.
13:30Yeah.
13:32Two:So, starting pixel, like sparking pixel?
13:37Three:Oh, yeah.
13:38Right.
13:38Two:Romantic sparking pixel.
13:40Three:Yeah.
13:40Yeah.
13:40We could do that.
13:41Two:Yeah.
13:42Three:Maybe we should do that at the event next...
13:43In October.
13:44Two:Mm-hmm.
13:45Have like a...
13:46Three:It is quite male-dominated still, though.
13:48Really?
13:48It's not as bad as...
13:49Not as bad as a lot.
13:50So, it's not...
13:51Definitely not...
13:52It's a good...
13:53I'd say 20, 30% women.
13:55Two:Okay.
13:57Three:But it's still...
13:57Yeah.
13:58It's still pretty male-heavy.
14:01Two:Yeah.
14:02Fair.
14:02Three:Yeah.
14:03Two:Well, hey.
14:03Maybe there'd be more people, more range of people if there was a dating element to it.
14:09Extra reason to sign up.
14:11Three:Right.
14:12Just going back to the app thing.
14:13Two:Yeah.
14:14Three:The Tinder interview app idea.
14:18Is there one that if you went through just a bunch of questions, like really sort of
14:24simple psychological questions, would that start to help build a profile?
14:36Yeah.
14:37Two:Yeah.
14:37I don't know if you've...
14:37Three:As in, do you like China?
14:39Or if it's smarter than that, so rather than do you like Chinese, it's like, what dishes
14:44in a Chinese restaurant do you like?
14:47Two:Yeah.
14:48Yeah.
14:48Three:Kind of thing.
14:49Is it acceptable to help yourself to somebody else's food on another plate, at least somebody
14:55else's chips, without asking?
14:57Two:Yeah.
14:58I don't know if you've heard of this, but there's a list of, I think maybe it's 20
15:03questions or something.
15:04Three:Right.
15:04Two:And it says if you answer these 20 questions with somebody, then you may be able to fall
15:11in love with them because it creates a sense of intimacy between you two.
15:14Three:Yeah.
15:14I get that.
15:15Yeah.
15:15Two:So it could be those questions.
15:17Three:Yeah.
15:17Two:Yeah.
15:18It could be like a lifestyle thing.
15:19But also, so there's a compatibility.
15:22I suppose there's some questions which are compatibility, which are like, do you like
15:26sharing your food?
15:28Three:Yeah.
15:29Two:But so much of the beauty of our relationships is that you have a load of differences too,
15:33right?
15:34So there'd have to be some kind of clause in there to make sure that there's enough
15:38differences that it's interesting, but enough things in common that you click.
15:42Three:No.
15:42Yeah.
15:42You don't want to be turning up on dates every time wearing the same colour, right?
15:46Yeah.
15:46Which is if you're too compatible, it's going to happen, right?
15:50But also, you don't want someone who finds it acceptable to eat off of someone else's
15:55plate or lick the plate in a restaurant while the other person finds that abhorrent.
16:01Two:Yeah.
16:02Three:Because I think one of the, yeah, the interesting thing is about dating is that one small thing
16:07on the first date can completely put you off that person.
16:12But if you've not got, but if you're more willing to compromise, if you know that they're
16:18actually, you know, yes, they've licked their plate, but I also know...
16:23Everything else matches up.
16:26Yeah.
16:28It must be, someone must have thought about this.
16:30Two:Yeah.
16:30Yeah.
16:30Well, I suppose it is that kind of the idea of matchmaking, you know, those like matchmaking
16:36services.
16:38Three:Yeah.
16:38I guess.
16:38Yeah.
16:39Yeah.
16:39Yeah.
16:39I mean, it must be, but that's what, it's weird, isn't it?
16:42I suppose it's the, I suppose the thing with Tinder and the ilk is that it's just, it's,
16:47it's just the same as doom scrolling, but for a relationship.
16:52Two:Oh, totally.
16:53It's like a dopamine rush.
16:54Three:Yeah.
16:54Two:You get the like, and then you never speak to anyone ever again.
16:57Three:Yeah.
16:58Two:Yeah.
16:58And then you've got, we've got apps which are trying to counter that, obviously.
17:03Yeah.
17:04It's the kind of, there's compatibility element and then there's also how can you meet in
17:08real life, getting people to actually meet in real life.
17:11Right.
17:11So you've got like Breeze, for example, which is all about making people meet in real life.
17:15Three:Right.
17:16Two:So you just see the profile, you don't talk and you say, yes, I want to go for a drink.
17:19Three:Oh, okay.
17:20Two:No, I don't.
17:21And if you both say yes, then it lines up your schedules, you pay a tenner for the drink
17:25and then puts you in a pub.
17:27What if?
17:30Three:What if you had to all meet, everyone on that app had to meet in the same area?
17:35Like Soho.
17:37Two:Okay.
17:38Three:So that's the only place.
17:39But there's loads of bars here, right?
17:40I mean, you could say Hoxton, you could say Brixton, you could get, you know, loads of
17:43places.
17:43But I mean, Soho is quite central as we've discussed previously.
17:46Two:Yes.
17:47Three:So everyone comes, everyone is, everyone has those dates from that particular or the particular
17:52app in Soho and you can probably spot each other kind of going to it as well.
17:57Two:Yeah.
17:59Three:I don't know what that means or anything, but it may be quite cool.
18:02Two:Oh, yeah.
18:02If.
18:03Three:Safety, maybe.
18:04Two:If there's like a guarantee, if it's like a group dating event, but there's a guarantee
18:08that you'll get along with them.
18:09Three:Not necessarily group.
18:11Two:Okay.
18:11Three:Just the fact that other, you, because there's loads of bars and you know, you could run
18:1724-7 a day.
18:18So people come to the, come to Soho, they only ever come to Soho, but it might, you
18:24might, it's not a group thing.
18:25So you're only ever meeting those two people.
18:27Two:Mm-hmm.
18:27Three:But it might be the fact that you're in the same pub as somebody else met.
18:30All that could be organised either randomly.
18:33So go to this pub or you could just meet in Soho, you work it out kind of thing.
18:38Two:Mm.
18:39Three:Maybe.
18:41And then maybe, I don't know why that popped into my head.
18:45It did.
18:45And then the reason why it popped into my head then popped out of my head.
18:50Just because it's central, I suppose.
18:51Two:Yeah.
18:52Three:Because one of those things is like, oh, dragging yourself off to somewhere miles away.
18:57It's a commitment, right?
18:58Two:Yeah.
18:59Yeah.
19:00Three:That's what it was.
19:00Yeah.
19:01Because it is hard.
19:01You might, you might find your soulmate, but if they live in Norwich.
19:04Two:Yeah.
19:05Three:Right.
19:06Or even Hoxton, right?
19:08And you're in Brixton.
19:09It's like, it's a, it's a mile, miles away.
19:11It's the north south divide.
19:12Well, there's that.
19:13There's just, it's just an absolute.
19:13Two:North of the river, south of the river.
19:16Three:Absolute ball lake.
19:16So if everyone has to come to Soho, that means that at least you can get to Soho.
19:22Two:Yeah.
19:22Three:Right.
19:23Two:Mm.
19:23Three:And it's not like one of those things where you go to some pub and you're like, oh, I'm
19:25in a pub you never heard of because it's in wherever you're trying to find a middle of
19:29the, everyone knows Soho.
19:31Two:Yeah.
19:32And it's the, like the whole app is based around dating in Soho.
19:36Three:Yeah.
19:36Two:So if you don't live anywhere near Soho, you just don't download the app.
19:42Three:Right.
19:42Two:Yeah.
19:43Three:Yeah.
19:43Or you don't, or you're not willing to travel to Soho.
19:46Two:Yeah.
19:46Three:Right.
19:46So you, I mean, so you could come from Norwich.
19:48Yeah, exactly.
19:49But there's commitment there.
19:51Two:Okay.
19:51I like this.
19:52Three:And it could probably only work in Soho, somewhere like Soho.
19:55Or I'm sure there's, there's an area in Manchester and probably, you know, in Edinburgh, Glasgow.
20:00I'm sure, you know, bigger cities have them, but you all have to do it in this, particularly the street or Canal Street, is it, in Manchester?
20:08I can't remember, or is that the gay one?
20:10Two:That's the gay area.
20:10Three:Yeah, well, that's Soho, I mean, you know, so you could be...
20:12Two:There's the Northern Quarter as well, which is very trendy. Lots of bars.
20:16Three:So you could, that's what I mean. So everyone has to be able to go to those places.
20:20And maybe also, you have to have drinking in common as well, right?
20:24Two:Yeah, or like specific kind of drinking, because Soho's got like amazing coffees, amazing matches,
20:28like different drinks of all kinds. But if you like booze, then you can go for...
20:33Three:Yeah, and there's lots of, yeah, there's lots of cake shops for some reason, ice cream parlours.
20:40Seedy places, marketplaces.
20:43Two:We could collaborate with all these different places in Soho to bring a specific kind of date.
20:47Three:Could do.
20:47Two:Like a new, a new date.
20:49Three:Yeah. New date Tuesday.
20:52Two:Yeah.
20:53Three:Could be a thing, it'd be like Orange Wednesday used to be.
20:55Two:Yeah.
20:56Three:Dating Tuesday.
20:57And if everyone came and j...
20:58Yeah.
20:58That would be quite hilarious if everyone knew, you could, you know, you can tell when someone,
21:04you're sitting at, you're in a pub with your mates and you look across and you can see a couple.
21:08Two:Yeah.
21:08Three:Oh yeah, that's the first date.
21:10First date.
21:10That's a Tinder first date or whatever first date.
21:13But then you can all fit, and then I guess, and also with that, there's that sense of community
21:22tribalism, right?
21:23So if you sort of see, just notice two or three other people around the pub or around Soho that,
21:28obviously look as if they're on the first date as well.
21:30Two:Yeah.
21:31Three:Maybe, anyway, there you go.
21:32These are millions.
21:33Two:Come on, new business idea.
21:34Three:Tap it down.
21:35Two:Yeah.
21:36Three:New business, new business.
21:39Two:Yeah.
21:39Okay.
21:40So, how many pubs are in Soho?
21:43Three:No clue.
21:43Two:I'm going to make you guess.
21:45Three:Oh, come on then.
21:46I am, you're Googling it, right?
21:48Two:I am Googling it.
21:49Yes.
21:49Oh, hang on.
21:49I'm going to, I'm going to also guess before I've seen this.
21:53Okay.
21:54I think in Soho, there are...
21:57Oh.
21:57Oh.
22:0035 pubs.
22:01Three:So, Soho runs from Regent Street.
22:05Two:Okay.
22:05Three:To Shaftesbury Avenue, to Oxford Street, to, oh, sorry.
22:09So, Regent Street across the Charing Cross Road.
22:12Two:Okay.
22:13Three:Oxford Street down to Shaftesbury Avenue, I think.
22:16Two:Okay.
22:17Three:So, this, I don't think Chinatown is near Soho.
22:23Two:Okay.
22:23Three:But it's quite big.
22:24Two:Yeah.
22:25Three:Now, I'm going to put my hand up and admit to something.
22:27Two:Do you know?
22:28Three:No.
22:29No, but what I did do was that I have this plan and I've still got it somewhere, a map of Soho.
22:35Two:Okay.
22:36Three:And I was going to, we were going to put pins in every single pub.
22:40And we were going to visit each one and give it a score.
22:43Two:Very good.
22:44Three:We never really got around to doing it, which is a bit of a shame.
22:48So, I have a bit of a heads up on it.
22:51Two:Okay.
22:51Three:And I'd go higher.
22:54Two:Okay.
22:54Three:What did you say?
22:56Two:I said 35.
22:57Three:So, I think it's probably more like...
22:5945.
23:00Two:45, okay.
23:01Three:I'm going to go.
23:01Two:And is this pub specifically?
23:03We're not talking bars.
23:04Three:No, you can't say bars.
23:05I think, yeah.
23:06Two:Okay.
23:06Three:Yeah.
23:07Two:You know what?
23:08I'm going to stick with 35.
23:09Three:Yeah, yeah.
23:09Two:You're probably more right.
23:10Three:I'm probably not.
23:13Two:There are approximately 35 to 40 historic pubs densely packed in the relatively small
23:20footprint of Soho.
23:22Three:Oh, wow.
23:22Get ego.
23:23Two:Wow.
23:24Three:You were close.
23:25You were...
23:25I think I won.
23:26You were on the...
23:26You were on the fucking...
23:27I think I won.
23:28No.
23:28Just...
23:29Two:Cool.
23:32Three:Excellent.
23:32There's a lot.
23:33Two:I love winning.
23:34Three:There's a lot, yeah.
23:34Right?
23:35Who doesn't?
23:35Two:Yes.
23:36Keep.
23:37We can keep that question.
23:38Three:Yeah.
23:41I think you're supposed to have gone through the questions first.
23:44Two:Oh, really?
23:44Three:Yeah.
23:46Well, sorry.
23:47You're supposed to have gone through the questions and then...
23:50Because some of them are going to be repeats and boring.
23:53Two:Right, okay.
23:53Three:So, it's a bit like Tinder.
23:54You go through them and then you've got a short list.
23:56Yeah.
23:57Yeah.
23:58And then you do it again.
23:59And then you whittle it down.
24:00Mm-hmm.
24:00And no one speaks to you.
24:02So, you have to broaden your net back up again.
24:05Two:Okay.
24:05Three:Oh, God.
24:06Maybe not.
24:07Maybe all of London.
24:08Not just Soho.
24:09Two:Yeah.
24:09Those two.
24:10Norwich.
24:11Three:Norwich.
24:11Yeah.
24:12You never know.
24:12They're lovely people in Norwich.
24:13Two:Yeah.
24:14Three:It's a nice town.
24:15Two:It's true.
24:15It's true.
24:15Three:Just a bit far away.
24:17Two:It's true.
24:18Okay.
24:19Question.
24:20Three:Okay.
24:21Okay.
24:21Two:Okay.
24:22Why does the set behind you matter as much as the mic in front of you?
24:25Three:Ooh.
24:27Well, I don't think it does.
24:29Well, I think...
24:30I think everyone wants a unique...
24:32I think podcasting you're talking about, right?
24:34Mm-hmm.
24:34I think everyone wants a unique set.
24:37But obviously, what really is important is what actually goes into the microphones
24:41because it's not very interesting.
24:43As I say to most people, if people are concentrating in the background,
24:51you've got a bigger problem.
24:52Two:This is...
24:52Yeah.
24:53Three:It's not because the shelves look too pink or it's too dark or it's too light
24:59or it's too this busy or too quiet.
25:03That's got nothing.
25:03You've got a bigger problem if people are going,
25:05that's a bit dark.
25:06It's a bit like, you know, they're not going to be listening, are they?
25:09But I think it's important because there was a thing called something fatigue.
25:16Two:Background fatigue?
25:17Three:Well, it's sort of background fatigue.
25:19And it's why, you know, why people put themselves in different...
25:22When they record content, they go around the house and they'll wear different things.
25:26And they'll, you know, so it always looks as if...
25:30They're in a different place because if you just do it on the same place,
25:33you know, I guess the swipers of the world just skip past it.
25:38And I think everyone wants to feel ownership of their podcast as well.
25:41And now it's video.
25:43Having something that's unique is really, really important to them as well.
25:46Let alone, you know, the viewer, especially whether it's the full podcast or the clipping
25:53of said podcast.
25:55So I think it's a lot more...
25:57It's very, very...
25:58Yeah.
25:59It's a lot of a bigger priority, I think, for the show to have their unique look,
26:04because you want uniqueness, even if it, you know, statistically doesn't matter.
26:09Who knows?
26:12If it's for clipping, it seems to be one of those things that's important to do.
26:17But don't get too carried away with it.
26:20It's only my advice.
26:22Two:I suppose you want it to match your whole style.
26:26Like if you're on Instagram, you're on TikTok.
26:28That kind of thing.
26:29You don't even need to have like a full long form YouTube podcast.
26:32Just like some clips here and there.
26:35Three:Yeah, yeah, yeah, yeah, for sure.
26:37And I think that's really key.
26:39You know, that kind of thing.
26:42And the thing is, it just costs more and more money, the more unique you'd normally want it.
26:47Right.
26:48So if you go to a very top end, you're going to a TV studio almost or a film studio.
26:53And it's a blank canvas.
26:55You've got to build everything to go into it.
26:57And that costs.
26:58It's, you know, vast amounts of money.
27:00Whereas if you can go and you can record a podcast in your front room, you know, there's
27:03nothing wrong with that in between.
27:04And that sort of gives that ability.
27:06But everyone knows how much time it takes.
27:08So the key thing is, is finding a solution that is pretty rapid.
27:13I can't push my buttons, so I can't show you how rapid we can change the background.
27:18Otherwise, I would do.
27:20Two:Should we change the background?
27:21Three:Yeah, we can do that.
27:22Let me have a let me push a button.
27:25Two:Yeah.
28:17Nice.
28:18Yeah.
28:19You need to adjust the cameras.
28:26Three:Yeah, a little bit.
28:28Yeah, because I think the perspective is not quite right.
28:32Two:No.
28:33Oh, yeah.
28:36Three:I think I think they're plumbed in wrong.
28:39Are they plumbed in wrong?
28:42No.
28:43Yes, they're plumbed in wrong today for some reason.
28:47Two:They're supposed to be flipped for you and for me.
28:51Three:Yeah, I think the backgrounds are plumbed in wrong.
28:54Let me just have a look.
29:08Two:Weird.
29:59Yeah, some things which you think it thinks.
30:08No, I think it's just you got to blame it on the human.
30:14Claude is perfect.
30:16Claude can never do wrong.
30:18Three:It's a bit like talking to a very intelligent, maybe eight year old.
30:28Two:Mm hmm.
30:29Three:You know, hyper intelligent eight year old hasn't got any life experience,
30:33but knows how to do a lot of stuff.
30:36So then you can either if you let the eight year old learn how to,
30:42I don't know, wire a burglar alarm by itself.
30:47It's no surprise that it's going to be going off.
30:49It's four o'clock in the morning for no reason and locking all the doors.
30:52Right.
30:52Yeah, because it just hasn't hasn't got the experience to work out.
30:57You know, everything's wired in.
30:59Perfectly.
31:00But the setting that stops it going off at four o'clock in the morning
31:04because the cat walked through the cat flap,
31:08it doesn't know because he hasn't got the experience of knowing.
31:11Yeah, that's sort of how it works.
31:13So you just got to be very careful of sort of how you go through the process,
31:17really, because you can go off and just create loads of things.
31:21Well, yeah.
31:22But anyway, sort of adjusted the cameras earlier on, I think.
31:25Two:And then, yeah, that's much more better.
31:29Three:That's a tautology.
31:32It's one of the only things I know about English language.
31:36Something's much better.
31:37It's the same word.
31:40So it's called a tautology.
31:42Two:Tautology.
31:42Three:It's not the same word.
31:43It's the same meaning.
31:44Two:Yeah.
31:44Three:Or that's extra extra, extra brilliant.
31:47No.
31:49Extra more, I think.
31:51Two:Yeah.
31:51Three:So more, you know, it's the same thing, but you're using it to to emphasize the other
31:58one.
31:59Two:Hmm.
31:59Well, tell you what.
32:00I've got.
32:00That from a quote from a film.
32:04If you want to guess what film that's from.
32:06Three:Say it again.
32:07Two:It's a quote from a film.
32:08Three:Yeah.
32:08Say the quote again.
32:09Two:Much more better.
32:12Three:Much more better.
32:14No.
32:16Two:It is Pirates of the Caribbean.
32:17Three:Yeah.
32:18Who said that?
32:19Two:Jack Sparrow.
32:24Oh, I love Pirates of the Caribbean.
32:26I want to be cast in it.
32:28Three:I want to be cast away.
32:30Two:Yeah.
32:30I just want to be cast away.
32:31Full stop.
32:32Not from Soho, though.
32:34We love Soho.
32:35Three:We do.
32:35Two:We do.
32:36Three:It's lacking a beach.
32:39Two:Yeah.
32:40Three:Isn't it really?
32:41Two:Yeah.
32:41Three:Or water.
32:44Two:There's a pool in Soho, no?
32:46Three:Mm hmm.
32:47Two:So it's like a public pool.
32:48Three:Yeah, there's a swimming pool.
32:50Two:Yeah.
32:50Where is that?
32:51It's like Moorhoven way.
32:54Three:It's it's it's one or two blocks away from Carnaby Street.
33:01Two:Mm hmm.
33:01Three:So you come back from towards here.
33:03Two:Yeah.
33:04Three:And there's, yeah, there's a public pool there.
33:07Two:Maybe that's Soho Beach.
33:08Three:I suppose it's really nice as well.
33:09Yeah.
33:09Maybe that is Soho Beach.
33:12Two:There's a bit of chill on the outside.
33:14Three:I'm not sure.
33:15No, no.
33:15Two:Is it just like purely business?
33:17Three:It's one of those.
33:18Two:You go, you swim.
33:19Three:Built in the 18, I guess 18.
33:21Yeah.
33:21Yeah.
33:21Kind of thing.
33:22Probably the next bath, you know, bath house.
33:24Two:Yeah.
33:25Soho House next door.
33:27Has that got a pool?
33:29Three:No.
33:29I think it's Shoreditch House or Soho House in Shoreditch is the one with the pool, isn't
33:33it?
33:33I think.
33:34Two:Right.
33:34Three:On the ceiling.
33:35On the ceiling?
33:36On the ceiling.
33:38On the ceiling.
33:38That wouldn't work, would it?
33:39Two:This is raining.
33:40Three:I was going to say.
33:41This is constantly raining.
33:43Two:Oh, the pool is leaking again.
33:46All right.
33:48Three:Next question.
33:49Two:So next question.
33:55Oh, here's a good one.
33:57And yeah, here's a good question.
33:59And if you have examples of how to back it up, it will make it even better.
34:04Three:Uh oh.
34:04Two:Yeah.
34:05Yeah.
34:05Well, can the vibe of a studio change how a guest performs?
34:10Three:Oh, yeah, definitely.
34:11Yeah.
34:11Yeah.
34:11I think for sure.
34:14And that's, I think, I mean, that goes through life, to be honest with you.
34:18My experience is that I used to run events as well.
34:23And it's the same thing if and if you interact with clients or anyone who's been paying for
34:27something.
34:27So this could be restaurants, anything.
34:29If they get a vibe that everyone's stressed.
34:34You know, people pick it up really, really easy.
34:38Now, that's not too bad if you're in a restaurant because you're just there to eat and, you know,
34:43hopefully have a good time and hopefully, you know, the stress or, you know, negative
34:46vibes that are coming out of people isn't too bad.
34:49You know, you can sort of as long as you've got friends and family that you're enjoying
34:52your company with, I guess, or you're on a date and it's going well.
34:56Let's say, I suppose, if it's not.
34:59But yeah, but performing is really, really key, right?
35:01I mean, if you walk in, you've got stress.
35:03People pushing buttons and, you know, doing the wrong thing.
35:06It's yeah, it's really, really challenging.
35:09And you need a real professional to be able to deal with that if they're performing.
35:12But obviously most that most people aren't professional podcasters, but, you know, they're
35:15not been doing for 20 years.
35:17So it's really having a quiet room, chilled staff, not too many people.
35:25It is really important, I think.
35:28Yeah, yeah, yeah, yeah.
35:31No, I think so.
35:33Two:Lovely.
35:33Three:Lovely.
35:36Two:Yes.
35:43Three:Klawt came up with some of these.
35:45Two:Well, I mean, this is a very, Klawt made this question.
35:49Three:All right.
35:51Two:In your opinion.
35:52Three:Oh, yeah, go on.
35:53Two:Has Soho become as much of an AI hub as it has a media hub?
35:58Three:Well, I think everyone's becoming an AI hub, right?
36:02The thing is, I think, you know, philosophically, we're going to have to be more creative.
36:05basically ai is um is entering everyone's sphere whether people like it or not whether it's stuff
36:14that you consume or the stuff that you produce uh because it is a you know fundamentally it's
36:19a productivity tool allows you to do stuff really really quickly accurately stuff that works uh
36:26unfortunately it cuts out the middlemen which tends to be uh other people who are trying to
36:31earn a living which is a bit of a challenge but likewise it also allows you to do things
36:37that you wouldn't have been able to afford to do before um you just you know you wouldn't be able
36:44to afford eight hours of editing time but if you can sort of automate it then there's a tool there
36:51to do it and it's you know that's the same with all efficiency tools whether that's the axle that
36:55was invented you know suddenly the middlemen of people who
36:59you
37:01owned loads of camels or donkeys suddenly got you know cut out but they still had the donkeys
37:07to pull the carts so what that meant is that you've got that many more carts so you can carry
37:11more stuff it's just that transition period i don't know why i'm talking about that because
37:15that's nothing to do with the question but i think yeah i think everyone's i think it's
37:19everyone i think everyone i don't whether or not soho's it be nice to think that it would
37:23nice to think that there is a resurgence of um something that comes back to soho that's
37:32Media-ish and video-ish and film.
37:34Two:I mean, I think this building is pretty case in point, to be honest.
37:37I mean, every single time I'm in the lift,
37:39I meet someone from a new creative agency
37:41or some kind of media company or film company
37:44or doing some kind of cool, creative, media-based project.
37:50So, I mean, I think it's always historically been a hub
37:54for that kind of thing and will continue to be.
37:57Three:Yeah, for sure.
37:58I think, yeah, because people know other people
38:01and a lot of people are still here
38:02and everyone knows the sort of the lay of the land.
38:06While it is cheaper to go and do stuff
38:08outside of the sort of central London,
38:14again, a bit like our dating analogy,
38:17it's harder to drag people to the outskirts, really,
38:21unless you live down the road.
38:24And then, you know, working from home, working is brilliant,
38:26but again, people need to get out.
38:27It's not great for mental health.
38:30Mind you,
38:31working in Soho is not great for your bank balance
38:33or your liver.
38:36Two:But I bet you're having fun.
38:38Three:Yeah, exactly.
38:39Right?
38:40Two:And that's the thing that matters.
38:41Three:What's the time?
38:41Have you got the time?
38:42Two:The time is ten past four.
38:45Three:Okay.
38:45I've got to go by five.
38:48Two:You've got to go by five.
38:50Cool.
38:54Why is Soho becoming the address
38:56for London's biggest design event?
38:58Can you comment?
38:59Three:Flick that one.
39:00Two:That's a no.
39:01Cannot possibly comment.
39:03Three:Just left it.
39:05Two:Cool.
39:09Okay.
39:11Exact phrasing on this one.
39:15What does FPS mean and why should I care?
39:18Three:Oh, what is FPS?
39:19That's frames per second.
39:21Right.
39:21And should you care?
39:22Probably not.
39:24I can, I can mansplain it all to you.
39:27Two:Yes, you have the floor.
39:28I give you permission to mansplain.
39:30Three:24 frames per second is film.
39:33So that's when celluloid used to go through,
39:35basically a camera.
39:37And that's the lowest number of frames,
39:39I think, before the human eye starts to pick up the movement.
39:43Because obviously it's just a bunch of static pictures that,
39:45you know,
39:46fools us into thinking we're seeing something moving.
39:4925 is something I think it's called NSTP or something.
39:54I can't remember.
39:5625 is quite common one as well.
39:58So it's slightly faster.
40:00And then you come into the 30 frames, which is most TV, YouTube, most other things, and that's what most content that ends up online is 30 frames a second.
40:13And even if you upload it at other frame rates, the YouTube will convert it, I believe, into 30 frames a second anyway.
40:23It just goes into its thing and it churns it around and sticks out. It would just look better if you can supply it natively.
40:32So that's really what frames. They go up to 60 frames, or you can even go, you know, slow motion film is like 240 frames a second,
40:39or even, and the sum is like thousands of frames a second, like tens of thousands. I mean, it's mad, some of it, when they use these scientific experiments.
40:48And that's what I find. So it's, you know, how many pictures it takes in a second to upload.
40:53It doesn't make the thing look as if it's a moving picture.
40:57Two:And how does that work for video podcasting?
41:00Three:It doesn't really. It should just be 30 frames a second.
41:03So if anyone asks you, saying, do you want it in 30, do you want it in 24 or whatever?
41:08As soon as they say that, start thinking to yourself, someone's trying to mansplain something to me or be smart.
41:17Two:Am I in the wrong room? Am I on the wrong session?
41:20Three:Right, exactly. Overcomplicated.
41:2330 frames a second. That's what you want, really.
41:26Two:There you have it.
41:27Three:That's it.
41:28Two:There you have it, folks.
41:33We kept that. We've done.
41:50What's the difference between a clean feed and a mixed feed?
41:53Three:God, I don't know.
41:56But you're the expert.
41:57Oh, yeah. Am I? Oh, yeah.
41:58In this situation, I think you are.
42:01Well, so clean feed is just off of a single camera, right?
42:05So it's, you know, if you've got multi cameras,
42:07you'd have three clean feeds.
42:10You can attach things to a feed.
42:12So you could attach things like metadata and you can burn stuff in and that's not so clean.
42:19So you could like you could have focus assist, which is this sort of weird, noisy thing when you're trying to focus.
42:27So that that that isn't a clean feed.
42:30Clean feed has got nothing on it.
42:32And it's the feed from the camera.
42:34And a mixed one is simply that.
42:36It's the ability to be able to live mix those cameras together.
42:42So you're getting a live mix, which is effectively TV or news, right?
42:45When you watch the news, someone's calling the different cameras, anything live, sport, all that kind of thing.
42:50There's normally a big mixing sort of studio somewhere and a gallery.
42:56And the director is calling the cameras.
42:58Move into camera two, move into camera three, hold, hold, hold, punch in, you know, all these things.
43:02And that would be a mixed feed, what you see.
43:06The mixing desk or the gallery gets the clean feeds into it and it sends out a mixed feed.
43:13Two:So what's the benefit of having a mixed feed when we're recording video podcasts?
43:19Three:A couple of thoughts, really.
43:22It's a very rapid way of getting a episode mixed and edited.
43:31Because if you're able to do it live, you're literally recording that one.
43:35One mixed feed.
43:37And if you're able to switch the cameras to the people who's talking, try and get reaction shots or wide shot, you know, various, you know, if you're able to do that and that's either manually or some sort of automation, that means you've literally got, you've got the, you've got the episode ready and you can publish it instantly.
43:54It just depends on really whether or not you want to add music, intros, subtitles, you know, all those kinds of things that an editor can put into it.
44:03Or you want to play around with that mix.
44:06So, you know, it might, the camera might be on me, but I'm just listening to you talk and there's no camera on you for some reason.
44:12Right.
44:13But that's a mistake.
44:14And it might feel that you want your output to be better than that.
44:19So you're going to have to find that content of you talking at that moment in time, but overlay it with me just sitting here yawning kind of thing.
44:28Right.
44:29Which is not a good look.
44:32I don't know.
44:32I don't believe.
44:33Or picking my nose.
44:35So that means that, so you can do that.
44:37And that's, you know, it's still a lot faster of just, then you have those three clean feeds coming into the, and you can just edit them in basically.
44:48So you can then switch cameras.
44:49It's still quicker.
44:51And then you can do that and then you can do something called, you know, the mix, which is just in the edit stage.
44:58But that just takes, you know, it does take time.
45:00It takes time to cost money.
45:02There are automation tools available in some of the stuff.
45:05We've got one as well, which is very exciting.
45:08We're about to go into a closed beta on it, which just automates the whole process, which is pretty cool.
45:15Two:Great.
45:16Easy peasy.
45:17Three:Easy peasy lemon squeezy.
45:18Yeah.
45:19Yeah.
45:20Two:Fab.
45:21Three:Yeah.
45:21Was that the answer to this question?
45:23Two:Yeah.
45:23Three:Cool.
45:24Yeah, it's the answer to the question.
45:25You know what I really hate about people, not hate, hate's a strong word.
45:30Two:Strongly disliked.
45:31Three:I try to manage people out of swiveling on their chairs when they're talking.
45:36Two:Yeah.
45:37Three:Kind of thing.
45:37And it's like, yeah.
45:39Anyway, I find myself twiddling.
45:41At least I'm not tapping.
45:43Two:This is true.
45:44Three:This is true.
45:45Yeah.
45:49Two:Do you want to do more questions?
45:52Three:No, no.
45:52We can do that.
45:53Yeah.
45:54That's still a lot of.
45:54Two:Should we see how it works?
45:55Three:Yeah.
45:55Two:See if it works.
45:56Three:Yeah.
45:57So what we could do.
46:00Now if we sort of, I guess, do some BTS.
46:02Two:Yes.
46:03So just doing that.
46:10Three:Is the thing working?
46:11No, exactly.
46:51Two:You want the USB-C.
46:53Do you like me?
46:54.
46:54Yeah.
